Deputy chief minister of Maharashtra Ajit Pawar
MUMBAI: The cash-starved Maharashtra authorities has earmarked almost Rs 6 crore for dealing with of the social media accounts of deputy chief minister Ajit Pawar, who additionally holds the finance and planning portfolios.
The overall administration division of the state on Wednesday promulgated an order signed by under-secretary R N Musale on the modalities for appointment of an exterior company for dealing with the social media accounts in addition to the duty of making certain that choices taken by Ajit Pawar attain the frequent folks.
As per Musale’s order, the exterior company will deal with Ajit Pawar’s Twitter deal with and accounts on Fb, Blogger, YouTube, Instagram. Different issues to be dealt with are sound cloud, WhatsApp bulletin, Telegram channel and SMS.
The exterior company will likely be appointed in session with the deputy chief minister’s secretariat and Directorate Common of Data and Public Relations.
The order talked about that the DGIPR lacks skilled and technical competence to cope with social media, so it was felt that it could be acceptable if an exterior company was employed for the aim. “It will likely be the duty of the exterior company to make sure that key choices and messages attain the folks and that they can talk with the DCM on his Twitter deal with, Fb, Blogger, YouTube, Instagram, sound cloud, WhatsApp and Telegram channel,” Musale said in his order.
The GAD has directed that the exterior company needs to be chosen from among the many companies that are already on the DGIPR’s panel, and will probably be the duty of the DGIPR to make sure that messages on social media are flawless.
If there’s a want, DGIPR can present extra money to the company which is already working for the CMO. It will likely be ensured that there will likely be no duplication of messages generated from the CMO and DCM’s workplace.
By the way, the CMO has already appointed an exterior company in July 2020 for dealing with its social media account. “Due technique of e-tendering was adopted whereas appointed the company,” a senior official informed TOI. A senior bureaucrat questioned the appointment of an exterior company for the picture makeover of Ajit Pawar.
“We have now a full- fledged DGIPR with a complete employees of almost 1,200 and an annual finances of Rs 150 crore. Then why do we’d like an exterior company for the promotion of the deputy CM?” the bureaucrat requested.